Another change comes to Puerto Vallarta. This one didn’t require the construction effort needed to provide a facelift to the malecon, but it did take ten weeks to finalize. Puerto Vallarta rebrands and selects a multicolor seahorse as its new logo to represent the city.
Presented at the Tianguis Touristico 2012, Mexico’s premiere tourism event which opened yesterday in Puerto Vallarta, the new brand was unveiled to over 200 members of the national and international press. After a comprehensive study, the new image was designed to differentiate the destination from other national tourism markets and highlight Puerto Vallarta’s main attractions.
The press release provided details on the nature of how the logo was selected. It was based upon the results of the study and comparison to other leading destinations. They mentioned four “guiding principles” or commonalities that existed across other brands.
1. Rainbow (diversity of the destination)
2. Use of specific colors that refer to qualities of the place; here it was noted blue and red were most commonly used.
3. Use of an icon that references the destination
4. There are logos that are completely typographic in nature with reference to the destination’s tourism products (fun, culture, peace, diversity, etc.).
Then the Tourism Board agreed to select the “seahorse” as the icon and developed the following color scheme definition.
As I often offer my two pesos on the blog, upon my initial review, I am a fan of the new logo. I like the colorful change as Puerto Vallarta is a colorful destination (except the new malecon) and love the selection of the city’s most iconic symbol, the Seahorse Sculpture.
But those are my two pesos, what do you think? Here is the evolution of the icon.
It’s an upgrade, no? Again, let us know what you think?
Photos and Source of Information: Puerto Vallarta Tourism Board Press Release